The group employs over 10,000 people worldwide, with sales offices in North America and Europe. STG’s products are sold in over 100 countries worldwide.

Cigars are a roll of tobacco leaves that are cured, fermented, and wrapped in a tobacco leaf. They are typically larger than cigarettes and are usually smoked for the enjoyment of the flavor and aroma of the tobacco rather than for nicotine delivery. They are traditionally smoked by cutting off one end and lighting the other, allowing the smoke to be drawn through the cigar and inhaled. Cigars are often enjoyed as a leisurely activity paired with a drink, such as a glass of whiskey.

The group carries over 200 world-leading brands, including cigar brands Macanudo, CAO, Diesel, La Gloria Cubana, Panter, Signature, and La Paz. Little Cigar brands include Captain Black Little Cigar, Café Crème, Panter, and Meharis. Pipe Tobacco brands include Captain Black, Erinmore, and Borkum Riff, while the fine-cut tobacco brands include Bali Shag, Bugler, Break, Escort, and Tiedemanns.

The company boasts the title of being

–       #1 in handmade cigars in the USA
–       #1 in the online retail of cigars in the USA
–       #1 in traditional pipe tobacco GLOBALLY
–       #1 in fine-cut tobacco in DENMARK & USA